2026 S.M.A.R.T. goal planning guide
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Description
Duration
Cookie Preferences
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30 days
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Session
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Session
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wordpress_logged_in
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Persistent
wordpress_sec
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15 days
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Session
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Service URL: stripe.com (opens in a new window)
Name
Description
Duration
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Fraud prevention and detection
1 year
__stripe_sid
Fraud prevention and detection
30 minutes
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Set by payment provider stripe.com to process payments
10 years
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Service URL: policies.google.com (opens in a new window)
Name
Description
Duration
_gac_
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90 days
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ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
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6 months after last activity
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2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
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ID used to identify users
2 years
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Used by Google Analytics to determine which links on a page are being clicked
30 seconds
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ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
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Service URL: policy.pinterest.com (opens in a new window)
Name
Description
Duration
pinterest_nt
Used for advertising and conversion tracking.
1 year